How to attract International Guests for hotel

Best hotel at Lucknow Airport shares some important views about How to attract foreign visitors for the Hotel

Now a days Hotel industry is a crucial stakeholder in the travel ecosystem and its share is now going to grow as the global travel market and also expected to expand. And being a hotelier, you must do every possible things to attract more international hotel guests for your property.

Here are some important tips on how to attract international guests –

Identify your target audience

Being a good Branded hotel you must know about the foreign tourists visiting your region. Try to understand their nationality, age group, their stay patterns and how they spend during their stay in a hotel and the time of their visit, etc. Once you get to know your target guest, it becomes easier for you to have a strategy to attract them to your property.

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Branding for your hotel Property

A well branding strategy will give your hotel the much-needed brand value and also will help you in many ways to attract guest and travelers those who are on their leisure trips or business, family trips. Most importantly, a consistent branding is an operational necessity as it helps your target audience in distinguishing your hotel. Your hotel website should have all the required information a guest might look for.

Increase your reach via digital marketing

You must run geo specific campaigns to attract more traffic to your website. For example, you are running a hotel in Lucknow and your target audience are from European countries like Germany and France. Here are some of tricks you might find useful –

Paid (PPC) ads and social media ads

Running PPC ads and social media ads using the right keywords helps you to project your hotel’s brand right in front of your target audience. Also, this would prompt the viewer to get on to your website landing page that has been specially optimized (language specific) for those regions. It really increases the scope of a higher conversion rate.

Implementing the same strategy when it comes to running your social media ads. Don’t forget to have engaging content while trying to connect with your potential guest on social media platforms. Here too, don’t ignore the importance of language. Let them read and know more about your hotel brand in their own language. This helps, for sure.

Leverage the power of online hotel booking engine

Now, once they are on your website, entice them with special offers and lure them to get onto your booking engine. Chances are high that they will book with you directly. And, most importantly, you must have staff speaking their language to make them feel comfortable at your property. Right from the pre-booking chat, to pick-up and drop at the airport, ensure that your staff speaks to your foreign guests in their languages.

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Promotion through your local attractions

It could be anything that has special tag for it Like as it could be a Film Festival, Diwali Celebration, Christmas Evening, New year party or any special occasion or even a fair in nearby locality that draws maximum foreign tourists. Find out the type of foreigners are coming to those events and from where they come in. Tie up with those events as ‘hospitality partner’. You can run PPC ads in your targeted geos to let your potential guests know that you are the exclusive hospitality partner of such events. Tempt them to book with you by giving certain percentage of discounts on confirmed booking, or you could even give them free passes if they stay with you.

Promote guest reviews

Guest reviews can influence a potential buyer’s booking decision. Get your international hotel guests write good reviews on your property and services. Be thoughtful and careful while responding to guest reviews – both good and bad. Make sure that you promote good reviews on as many platforms as possible.

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